Pageview goals

Pageview goals let you track when visitors reach specific pages on your website. This is useful for measuring conversions like sign-up completions, checkout thank-you pages, or specific content views.

Create a pageview goal

  1. Go to your Site Settings → Goals page.
  2. Click Add Goal.
  3. Select Pageview as the goal type.
  4. Enter the page path you want to track (e.g., /thank-you).
  5. Give your goal a descriptive name (e.g., "Completed Sign-up").
  6. Click Save.

How matching works

Pageview goals match on the path portion of the URL. For example, if you set the path to /thank-you, it will match:

  • https://example.com/thank-you
  • https://example.com/thank-you?ref=email

By default, the match is exact — /thank-you will not match /thank-you/step-2.

Wildcard matching

You can use a * wildcard at the end of a path to match any suffix. For example, /blog/* will match /blog/my-post, /blog/another-post, and any other page under /blog/.

This is useful when you want to track conversions across an entire section of your site, like all blog posts or all product pages.

View goal conversions

Once a pageview goal is set up, you'll see a Goal Conversions section on your dashboard. It shows:

  • Total conversions — The number of times the goal page was viewed.
  • Unique conversions — The number of unique visitors who viewed the goal page.

  • Conversion rate — The percentage of total visitors who completed the goal.

Tips

  • Use pageview goals for destination-based conversions like confirmation pages.
  • For tracking button clicks or interactive elements, use Custom event goals instead.
  • Combine goals with Funnel analysis to understand the full conversion path.