Funnel analysis

Funnels let you visualize and measure multi-step conversion paths on your website. By defining a sequence of steps, you can see where visitors drop off and optimize your conversion flow.

Create a funnel

  1. Go to your Site Settings → Funnels page.
  2. Click Create Funnel.
  3. Give your funnel a descriptive name (e.g., "Checkout Flow").
  4. Add steps to your funnel. Each step is an existing goal you've already created (pageview goal, custom event goal, or scroll depth goal).
  5. Arrange the steps in the order you expect visitors to follow. You'll need to create the goals first if you haven't already.
  6. Click Save.

How funnels work

Pageviews tracks visitors as they move through the steps you've defined. For each step, you'll see:

  • Visitors — How many unique visitors reached this step.
  • Drop-off — How many visitors left the funnel at this step.
  • Conversion rate — The percentage of visitors who continued to the next step.

Funnel report

The funnel report provides a visual breakdown of each step in the funnel, showing the number of visitors and the drop-off at each stage. This makes it easy to identify bottlenecks in your conversion flow.

Example funnels

E-commerce checkout

  1. /products — Browse products
  2. /cart — View cart
  3. /checkout — Start checkout
  4. /order-confirmation — Complete purchase

SaaS sign-up

  1. / — Visit homepage
  2. /pricing — View pricing
  3. /register — Start registration
  4. /dashboard — Complete onboarding

Tips

  • Funnels are available on the Pro plan and above.
  • Keep funnels focused — 3 to 6 steps is usually ideal.
  • Steps don't have to be consecutive pageviews. A visitor can visit other pages in between and still progress through the funnel.